▶ The 49th Cannes Lions International Advertising Festival
1. Cartoon for National Society for Prevention of Cruelty to Children
Gold Lion, Fund-Raising & Appeals
United Kingdom
-카툰아들 패는 아빠
수업시간에 본 광고 중에서 가장 와 닿고 맘에 들었던 광고였다. 아빠는 아들이 말을 안 들으면 때린다. 카툰아들은 맞을 때마다 코믹
Defining Public Relations
-PR is a management tool for leaders in business, government
and other institutions to establish beneficial relationships with other institutions and groups.
↓
A management tool to establish beneficial relationships
4 steps to accomplish its goals
① Identify existing relationships
② Evaluate the relationships
③ Design policies to im
③ Family Owned Company
In-N-Out Burger is a private, family-run, non-franchised company. Rich Snyder maintained his family's opposition to franchising. While McDonald's, which began the same year as In-N-Out, decided to franchise in 1954, the Snyders, though inundated with franchise inquiries, remained firm. They thought franchising would cause them to lose control of In-N-Out Burger an
advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the su
Although elections allow citizens a chance to participate in politics, they also allow the government a chance to exert a good deal of control over when, where, how, and which of its citizens will participate.
Compared with other countries, the United States has a relatively unregulated electoral system. Federal and state laws do not limit the amount of television and other forms of advertisi
FIGHT CLUB
by
Jim Uhls
based on a novel by
Chuck Palahnuik
2/16/98
SCREEN BLACK
JACK (V.O.)
People were always asking me, did I
know Tyler Durden.
FADE IN:
INT. SOCIAL ROOM - TOP FLOOR OF HIGH RISE -- NIGHT
TYLER has one arm around Jacks shoulder; the other hand
holds a HANDGUN with the barrel lodged in JACKS MOUTH.
Tyler is sitting in Jacks lap.
They are both sweating and disheveled, both around
Nashville Script
Now, after years in the making,
Robert Altman brings to the big
screen the long-awaited Nashville,
with ... count em...
of your very favorite stars!
David Arkin, Barbara Baxley,
Ned Beatty in Nashville!
And the fabulous performances
of Karen Black, Ronee Blakely!
Timothy Brown in Nashville,
along with the spectacular
Keith Carradine, Geraldine Chaplin!
With Robert Doqui in Nashvi
DAVE
BY
GARY ROSS
FADE IN:
EXT. WASHINGTON D.C. - AERIAL SHOT - DAY
It sits like a jewel off in the distance -- all glittering
and white. The deep blue of the Potomac stands out against
the monuments as the sound of a HELICOPTER plays O.s..
SMASH CUT
TO:
EXT. WHITE HOUSE GROUNDS - DAY
The most famous helicopter in the world lumbers toward the
most famous house. Scores of reporters are camped out
1. Introduction of the entire project
We are going to analysis fast food industry. And we choose two companies. That is Mcdonald’s and Yum!.
Mcdonald’s is the biggest food company in the world and Yum is the major restaurants company which has many brands such as Taco bell and Pizza hut.
In this project we are going to focus on what is the difference between worldwide compan
Crowd funding is a collective cooperation by people who network and pool their money and other resources together, usually via the internet, to support efforts initiated by other people or organizations. This new way of funding in the current information society is closely related to the concept of ‘Network Society’. It describes several different phenomena related to the social, political, e